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Fishing On The Other Side is about following Jesus and obeying His command to make disciples. Jesus told His first disciples that if they were to follow Him, He would teach them how to fish for people. They already knew how to catch fish, but now they would be catching people with the gospel. The principles for reaching people and catching fish are similar. What I’ve learned about fishing, I’ve also learned to apply to making disciples of Jesus:

1. You have to go where the people are.

2. You have to use different techniques and tools to reach different kinds of people.

3. In order to reach people who want to be reached, it helps to think like a spiritually lost person.

This book has a particular focus on utilizing the technological tools available to churches today to reach people whose lives are shaped by those same tools. In a time when the majority of churches are in a state of decline all over North America and the old tools and techniques of evangelism do not seem to be working as well, it is time that we adjust our techniques and start fishing on the other side.

Fishing Lessons

  • Going Viral With the Gospel

    Update 11/18/2019.Click here to see an example of how one church created a video message that went viral. It is a great message of gratitude, but it is not the gospel. If you find any examples of gospel messages that went viral, please provide links in the comments below. Listen to the PodcastWhen a message goes viral, it multiplies and spreads rapidly from one source to the next until it saturates a region with its contents.   Read More...

  • Search Engine Optimization For Churches

    You can optimize your church website to make it easier for search engines to crawl, index and display information about your church. You’ll want to do this because, since 2000, search engines have been the #1 source of information gathering in America. Internet search engines are relied upon more than family or friends as sources of information.   Read More...

  • How to Evangelize Like Jesus

    Listen to the PodcastIn his classic book, In His Steps, Charles M. Sheldon challenges us to always ask, "What would Jesus do?" in each situation. Although the phrase has become trite in recent years, I think that Sheldon's words are still good advice.   Read More...

  • The Difference Between Search Engine Marketing and Search Engine Optimization

    Listen to the PodcastIn my book, Fishing On The Other Side, I talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for churches.  SEO is all about non-paid or organic optimization of your church's website so that it performs better in internet searches. SEM involves purchasing paid advertisements that display at the top of search engine results pages (SERP's).   Read More...

  • From Conversation to Conversion

    Listen to the PodcastIn Fishing On The Other Side, I talk about putting together a digital outreach team with the responsibility of engaging church website visitors and social media contacts in online conversations that lead to face-to-face encounters with gospel sharing people. These encounters can happen in your church's small groups, worship services and special events. In this process, we are looking for the plentiful harvest that Jesus talks about in Matthew 9:37.   Read More...

  • Who Wants To Be Reached?

    He went on to say, “This is why I told you that no one can come to me unless the Father has enabled them.” (John 6:65)Listen to the PodcastAfter reading the Introduction to  Fishing On The Other Side, Pastor John Alexander emailed his response regarding "people who want to be reached". As I stated in the  book, there are thousands of people who live near you and the place where your church gathers for worship who want to be reached with the gospel. Howev...  Read More...

  • The Golden Rule of Evangelism

    posted by: Mark Weible from Fishing on The Other Side:Listen to the Podcast While speaking to a group of pastors in Jacksonville, I asked this question, "What is the Golden Rule of evangelism?" No one in the room answered the question. Perhaps, they had never been asked that question before and they were expecting some clever answer from me. I simply shared Matthew 7:12 with them:So in everything, do to others what you would have them do to you, for this sums up the Law and t...  Read More...

  • Reaching The 99

    Ninety-Nine percent  of the people who visit your church will visit your church website first and 99% of the people who visit your church website will never visit your church. To validate this statistic, take a look at your church website analytics and see how many unique website visitors that you've had over the past 30 days. Now, count how many people visited one of your church gatherings for the first time over that same period.   Read More...

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