#BeWorthFollowing: Creating an Effective Social Media Plan
Monday, November 6, 2017
8:30 a.m. - 3:30 p.m.
First Baptist Church of Winter Park - 1021 N New York Ave, Winter Park, FL 32789
During this full-day workshop, Social Media Strategist and Consultant, Dr. Jen Bennett, will help you create a communications plan for your church that you can begin implementing right away.
Your day will include 4-strategic sessions:
Session #1: Mission-What do we do and what makes us different?
Session on will help you set the foundation for your communication plan at your church. We will look at answering questions like:
⇒Why do we exist?
⇒Where are we going?
⇒What does “success” look like to us as a church?
⇒What is the “voice” behind our church?
⇒What makes us different?
⇒Who are we trying to reach?
⇒What is our story?
⇒Short-term goals? Long-term goals?
Session #2: Evaluate Where We Are
Session #2 will give you the opportunity to evaluate where your church is based on the perspective and outcomes from sessions #1. During this session, you will work with Jen to look specifically at what has and has not worked with regards to communication at your church. This process will allow you to begin exploring ideas of changes that need to be made in order to move your church forward.
Session #3: Vision-Where are we going?
In session #3, we will explore your church’s vision and based on that vision, find the 3-5 priorities for your ministry this year. We will also explore the main story/theme that your church will have and share on a regular basis this year throughout all of your communication.
Session #4: Building a Strong Social Media Foundation
In this final session, we will look at the foundation we laid in sessions 1-3 and from there, build a social media foundation that will allow your church, your ministry to impact the lives of others online and then ultimately, offline.
Jennifer’s passion is to help churches and ministries with strategy, implementation, and training of their online presence. She has been able to assist a variety of leaders in creating their voice and brand awareness on some of the largest social media platforms. Jennifer is passionate about helping those in leadership see how their social media presence can truly change and impact the lives of others and how they can #BeWorthFollowing. To learn more about Jen, you can connect with her here: www.DrJenBennett.com